Aishat Jalloh
Founder and Principal, Morning Dew Partners.
Based in Brooklyn, working globally.
Seven years of work I was proud of, and a wish for more say in where the energy went
So I built Morning Dew Partners. The goal was never just to consult. It was to bring institutional-quality strategy to companies building with real human impact at the forefront, and to stay for the execution.
The practice has narrowed since then, on purpose. I build go-to-market for impact-driven B2B companies where the founder is still the sales engine: growth-stage businesses where the mission is part of why customers buy, and the person who built the thing is still the best salesperson in the building. Occasionally, that means an established platform launching a new impact product. I also work with agencies and prime contractors on institutional strategy and subcontracted scope. What ties the two together is less a sector than a seriousness about building something that lasts.
That focus came from watching the same thing happen again and again. A company grows to a real size on one person's relationships and judgment, and then finds out that the thing which got it there is also the ceiling. Nobody failed to try hard enough. The limit is structural, and a structural limit has to be built past rather than pushed through.
There is a commercial logic to it as well. Work that leaves capability behind produces referrals, while work that leaves only documents produces a renewal conversation, and those are very different businesses to run.
Background
At Deloitte I worked in Government and Public Services on strategy and operations, inside large institutions with long timelines and very little tolerance for a vague answer.
At Google I worked in strategic sales, running $110M+ in revenue across 400 plus SMB partners, three product launches and the LATAM partner playbooks, at a pace where the results were measured every quarter.
Before either of those I was at Columbia, studying Middle Eastern and African Studies, with internships in Cairo and Amman. That is where I learned to ask a better question than the one already on the table.
The combination is the useful part, because I can move at the pace a growing company needs and still build something that holds up when someone examines it.
Two things to know before we work together
Founder-led, by design
When you engage Morning Dew Partners, you are working with me. You get direct access to senior expertise from the first conversation, honest counsel without layers of approval, and a partner who is personally invested in the outcome.
It also means a ceiling: there is a limit on how many engagements I can run at once and on how much I can sell in a quarter, and I would rather tell you that up front.
The other side of the work
I am also a writer and an actor, and that belongs here for a specific reason. Working in performance and storytelling made me a sharper strategic communicator.
I know how to read a room, and how to help someone find their presence in a high-stakes moment, whether that is a board presentation, an investor pitch or an all-hands. Stage presence can be learned, and executive communication is one of the most underused assets a founder has.
The fastest way to work out whether this fits
We spend twenty minutes looking at what you are carrying and deciding together whether this is the right way to solve it. If it is not, you will know by the end of the call.