How your team learns to sell it without you
Most founders start with the Diagnostic. If you want a clear answer in a half day first, there is the Clarity Session. Each one finishes and leaves you with something that works on its own, and none of them assumes you will buy what comes after.
Four parts, in plain language
Every engagement looks at the same four things. Which one is doing the damage is different in every company, and it is almost never the one the founder expects.
Who you sell to
A definition specific enough to disqualify someone on a first call, rather than a persona document.
Why they choose you
What you actually compete against, which is frequently doing nothing.
Where the work comes from
Every closed deal traced back to where it really began, and the answer tends to surprise people.
What happens after the first conversation
The quiet part that decides whether a good conversation turns into a signed deal.
Start with the Diagnostic, or with a half day
Most engagements start at the Diagnostic. It stands on its own whether or not anything follows it. If you want an answer in half a day first, the Clarity Session does that.
Sales Engine Diagnostic
I trace where revenue has really come from over the last twelve months, how much of it moved because you moved it, and which of the four parts above is holding the rest back. You finish with a 90-day project list.
Sales Engine Clarity Session
A half day with your leadership team, built on a short assessment you complete beforehand. You leave with a written readout and a clear recommendation on what to do next, including whether a Diagnostic is the right move.
Sales Engine Blueprint
We work out the buyer, the positioning, one channel and a twelve month plan your team can run. You pick the direction with me in the room partway through, rather than hearing a recommendation for the first time at a readout.
Sales Engine Build
A fractional GTM lead for your company while your team executes. I design the plays, review the work and coach the people running it, and I do not backfill. It usually follows a Blueprint, though it does not have to.
Scope, working schedule and what each step produces come with the proposal, once we have established which one you actually need.
Which way in
Most people start at the Diagnostic, and that is usually right. These are the sentences founders say on a fit call that point somewhere else.
Growth flattened, or it is holding but only because you are still carrying it. You have theories and no evidence, and every theory points somewhere different.
Start at the DiagnosticYou suspect the selling lives in your head and you want your leadership team in a room with someone who has seen the pattern before. You leave with a written readout and a clear recommendation, and the Diagnostic only happens if it is the right next move.
Start with a Clarity SessionThe strategy is settled and the work stalls in the doing, every quarter, because everyone who could build it already has a job. A fractional GTM lead designs the plays and coaches your team through them.
Ask about the Build
How the work runs
These hold across every step, and they shape what to expect from the first week onward.
You are in the room when the direction gets picked
Choices get made with you partway through, not revealed at a readout. By the time something is written down you have already argued with it, which is the only reliable way it survives contact with your business.
Success is defined before the work starts
Your sales cycle is longer than the engagement, so pipeline moves well before revenue does. We agree at the outset what we are measuring and where you are starting from, so whether it worked has an answer rather than an opinion.
Everything is built to run without me
Plenty of companies do the Diagnostic, run the plan themselves and are done. That is a good outcome. Every engagement names an internal owner at kickoff, because advice only moves the numbers when someone inside owns the work.
Not sure where to start?
That is what the fit call is for. We spend twenty minutes working out together whether there is a real problem here and which step actually fits it. If you would rather start on your own, the free GTM maturity assessment takes a few minutes.