For owner-led B2B companies

Growth that keeps running without you.

You built this company on your own relationships and your own judgment, and it worked. Scaling past this point means the growth has to keep running when your calendar is already full. That is a system, not more effort.

Founder's foundation
Deloitte Columbia University Stony Brook University Google
What usually brings someone here

Three things that sound like different problems

They are the same problem wearing different clothes. The revenue motion lives in one person, and everything downstream of that behaves the way you would expect.

"We hired a salesperson and it did not work out."

Almost never a hiring mistake. There was no defined buyer and no repeatable process to run, so they had to invent the job and do it at the same time.

"We grew, and every deal still comes through me."

The process is in your head rather than in your business. That holds until it meets the hard edge of your calendar, and then growth and your own capacity are the same number.

"One client is about half our revenue."

A real risk with a date attached. Building a second revenue path takes longer than the notice period on a contract, which is why it starts before the notice arrives.

A working session around a table
How the work is sequenced

Three steps, and you can stop after any one of them

No step assumes you buy the next. The Diagnostic is a complete piece of work whether or not anything follows it, and it is priced so that finding out is not a leap of faith.

Step one

Sales Engine Diagnostic

$9,500
Three weeks
Where most people start
What is actually capping growth

Three weeks of evidence on where revenue really comes from and what is holding the rest back. You finish with a thirty day plan that names a person against every action.

Step two

Sales Engine Blueprint

Scoped from the Diagnostic
Seven weeks
What to build, and in what order

The buyer, the positioning, one channel and a twelve month plan your team can run. Priced against what the Diagnostic found rather than a package chosen before anyone looked.

Step three

Sales Engine Build

Scoped from the Blueprint
Sixteen weeks, four month minimum
Who builds it, so it holds

We build it together, inside your company. I run the build, design the plays, sit in the calls that matter and work the pipeline alongside your team until the motion holds without me. Your people end up owning it because they helped build it, not because they were handed a binder.

Works best when someone on your side owns it with me, and that person is not you.
The question underneath all of this

How much of last year's revenue closed because you were in the room?

Most owners put that figure lower than it turns out to be. It is the first line of every Diagnostic, because it sets the ceiling on everything else you can build. Nine questions will get you close enough to act on.

Owner dependency scorecard
Nine questions on how much of the selling still depends on you.

Your result appears on screen the moment you finish, with the part of the engine that scored lowest called out by name.

About three minutes. Nothing is scheduled automatically.
Who you are actually working with

When you engage Morning Dew Partners, you work with me directly

No hand-off to junior staff and no diluted attention. The person on the fit call is the person doing the work. That is why the practice is deliberately small, and why there is a real ceiling on how many engagements run at once.

Strategy and operations at Deloitte across government and public sector engagements, then strategic sales at Google. Columbia University.

NYC M/WBE NMSDC MBE, NJ/NY Council NYS M/WBE, in progress
Aishat Jalloh, Founder and Principal

Let's work out where the growth is actually capped

Twenty minutes, and no pitch. We look at what is in front of you and decide together whether there is a real problem here and whether this is the right way to solve it. If it is not, you will know by the end of the call.